HIMSS Middle East 2030 eHealth and Beyond Conference and Exhibition

1-Day Change Management For Executives Program
Room: Milan
10 April: 14:00 - 18:00

Workshop Leader:

Khaled Al-Mobarak
Prosci Certified Advance Instructor

Khaled Al-Mobarak has more than 33 years working experience in both public and private sectors. He started his working experience in Information Technology and in the past 17 years practiced Change Management.

Khaled became certified in Prosci Change Management methodology & tools in February 2007. In the same year he became the first in the Middle East to receive certification to teach and certify others in Prosci Change Management methodology and tools. The world leading Change Management research & training company based in the USA.

He worked for Saudi Aramco for more than 24 years. Khaled conducted a large number of Change Management programs for all levels from CEOs to employees in both public and private sectors in all industries and businesses in the Middle East. Trained more than 1000 professionals in the past 8 years.

Khaled has given many presentations at local, regional & International Conferences and a member in a number of none-profit societies & associations. Khaled is a change and leadership expert & a motivated speaker.

He is one of the well-known experts and speakers in the region in the field of Change Management. Khaled is very passionate for Change Management and enjoys very much talking about it.


In today’s business environment where change is constant, technology is cheap and finding skilled talent is hard, managing change and change competency organizations are the key differentiator between those businesses that succeed and those that fail. The key is not that organizations must continually change, but how fast can you change plays a vital role in moving an organization forward, bypassing the competition.

With rapid change in technology, communications and information organization must examine the fundamentals of their organizations. To survive and succeed organization must continuously adopt and smoothly & quickly accept changes and endorse it. Therefore to have competitive supremacy, increasing profits and maximum control over company's destiny it is essential to innovate, learn quickly and respond rapidly to external elements. This must be done by managing change within the organization. By being aware of the environment and trends outside the organization and working with those within the organization who are keen to make change a strategic approach to excel and become more efficient and productive. Based on research, from Harvard business review, 70% of all “change” projects fail. Applying “Change Management” to your project will significantly increase the percentage of your project success based on result from 4500 organization from around the world based on Prosci Research over 18 years.

Organizations Do Not Change, People Do

When your organization undertakes projects or initiatives to improve performance, seize opportunities or address key issues, they often require changes; changes to processes, job roles, organizational structures and types and use of technology. However, it is actually the employees of your organization who have to ultimately change how they do their jobs. If these individuals are unsuccessful in their personal transitions, if they don’t embrace and learn a new way of working, the initiative will fail. If employees embrace and adopt changes required by the initiative, it will deliver the expected results.

What is Change Management?

Change management is the discipline that guides how we prepare, equip and support individuals to successfully adopt change in order to drive organizational success and outcomes.

While all changes are unique and all individuals are unique, decades of research shows there are actions we can take to influence people in their individual transitions. Change management provides a structured approach for supporting the individuals in your organization to move from their own current states to their own future states

Why use Prosci's Change Management Process?

Prosci is the world's leading Change Management research and publishing company. 
Founded in 1994, it is headquartered in Fort Collins, Colorado, USA.

Prosci is the provider of change management tools and best practice reports, working with more than 4500 companies from 66 countries during the last 18 years, completed 9 research studies in change management. Prosci's popular ADKAR® model is used worldwide and Prosci's change management tools are provided in both electronic and hard-copy formats.

The name “Prosci” represents “Profession” and “science” in the field of Change Management.

Today, over 3,500 organizations worldwide have adopted the ADKAR Model of individual change and the Prosci Change Management Methodology, to successfully manage the people side of change.

Prosci's customers include 80% of Fortune 100 companies. More than 30,000 certified in Proscis methodology and more than 80,000 managers and consultants are registered with Prosci’s Change Management Learning Center. More information is at http://www.change-management.com/
Customers say they choose Prosci for their change management approach because the methodology and tools are:

- Research-Based: Prosci's change management materials utilize best practices research from more than 4500 end-users worldwide.
- Holistic: Prosci's best-of-the-best change model and structure process provide a comprehensive framework for managing change at all levels, from top-level executives to front-line employees.
- Easy-to-use: Prosci's tools, templates and checklists are easy to learn and easy to apply

Prosci is uniquely positioned to help your organization build internal competency in change management. We give you the knowledge, resources, processes and tools to achieve project success and build the competency to manage change.

Prosci and the Change Management Learning Center offer the most comprehensive options for change management training. Prosci’s Change Management training teaches how to manage the human side of change in any business situation that involves any change regardless of the type or magnitude independent of any type of business.

Program Overview

Active and visible sponsorship is the number one contributor to overall project success. This one day program will help leaders embrace their role in the change process. They will discover that “visible and active sponsorship” is more than simply authorizing
resources or providing funding. Prosci’s Change Management Sponsor Program is designed for executives and senior leaders who leads and sponsor change initiatives & projects.
The program is divided into two parts:
Part 1: Setting the stage for change management
Part 2: Positioning for success:
  • Position your projects for strategic success
  • Position yourself for sponsorship success
  • Position your organization for change success
This high level change management workshop is designed  for Executives to help them lead change effectively in their organizations. It covers Prosci’s organizational methodology & tools, Best practices study, the ADKAR individual change model. Participants receive all books, related report & handouts.

According to a Prosci research study with 4500 companies from 66 countries Executive Sponsorship plays a very important and critical role in change management projects in any organizations. Prosci’s Change Management Sponsorship Program focuses on the
power of Executive Management support of the change management project by avoiding common sponsor mistakes, and techniques for best practice sponsor activities and involvement.

Participants will:
  • Understand the importance of their role in making change successful for themselves and their employees.
  • Learn the ADKAR Model and how to use it.
  • Learn the critical connection between change management and business results.
  • Fully understand the role of effective executive sponsorship.
  • Be able to build support among key business leaders.
  • Strategically position their projects for success

Who Should Attend?

Prosci’s Change Management Sponsor Program is designed for executives and senior leaders that serve as sponsors of change. This includes:
  • CEO's & Presidents
  • Vice Presidents & Executives
  • Managers and Directors
  • Change Management Leaders

Prosci's Change Management Executive Topics:

1. Why manage change
  • Organizational risk assessment
  • Establishing a Framework for Successful Projects
  • The costs of poorly managed change
2. Best practices research highlights
  • Biggest mistakes executive managers make
  • What projects would do differently next time
3. Change Management Context
  • Phases of change
  • State of Change
  • Roles in change
  • Executives as sponsor of change
  • Organizational assessment exercise
4. Principles of change
  • What every manager should know
5. Individual change model
  • ADKAR self-assessment
  • ADKAR business assessment
6. Organizational Change management process
  • Preparing for change
  • Managing change
  • Reinforcing change
7. Executive’s role in change
  • Roadmap for sponsors
  • Checklist

    Change Management Executives Workshop Agenda